Yi-Chia (Jodie) Chen
Boston
Summary
Senior Analyst with an M.S. in Data Science and 7+ years of experience in product, strategy, and operation analysis within tech and consulting sectors. Proficient in SQL, Excel modeling, and data visualization tools, driving $20M+ in revenue and operational efficiency by 30% through data-driven insights.
Overview
10
10
years of professional experience
Work History
Analyst, Commercial Analytics
KAYAK
Boston
12.2024 - Current
- Conducted experiment analysis on search results ranking logic, influencing product prioritization and improving click monetization by 11%.
- Designed and launched an annual OKR dashboard consolidating P&L and key financial metrics, reducing repetitive analytical requests by 80%.
- Scaled a North America price competitiveness framework, enabling partner performance benchmarking and supporting 5+ contract renegotiations.
- Delivered incrementality analysis for an ad product, transforming insights into a flagship sales pitch that contributed to a 25% increase in ad revenue.
- Analyzed travel trends across major stopover destinations, supporting 5+ international marketing campaign wins and generating over $10M in revenue.
Product Analytics Manager
Rezio, KKday Group
Taipei
01.2021 - 06.2023
- Developed financial metric "Merchant Life Cycle" and created analytical framework to influence pricing models, resulting in 81% increase in subscriptions.
- Designed B2B sales metrics and managed workflows in ZOHO CRM admin, streamlined sales funnel processes that reduced user churn by 16%.
- Created project work log system using Excel modeling and Google Apps Script, standardized cost tracking to enhance operational efficiency by 80%.
Strategic Project Analyst
Deloitte
Taipei
12.2019 - 01.2021
- Led management programs across multiple business units, utilizing SQL and Tableau to drive strategic initiatives that surpassed financial targets by 22%.
- Employed predictive analytics to identify new business opportunities, generating over $200K in value and establishing a firm-wide best practice.
- Implemented Salesforce integration across Asia-Pacific, optimizing local business processes and reducing delivery times by 30%.
Sales & Operation Analyst
FreakOut Holdings
Taipei
10.2016 - 12.2019
- Initialized sales strategy "Whole Native Ads Solution,” using regression analysis to optimize ad performance, surpassing sales targets by 120%.
- Engineered spreadsheets and SQL dashboards for profitability tracking, contributing to 25% revenue increase through targeted analytical improvements.
- Deployed JavaScript and Google Analytics to monitor campaign metrics, providing insights that enhanced average conversion rates by 17%.
Education
Master of Science - Management Sciences And Quantitative Methods
University of California, Davis
San Francisco, CA06-2024
Bachelor of Arts - Economics
National Taiwan University
Taipei, Taiwan06-2016
Skills
- Analytical Tools: SQL, Excel modeling, Google Sheets, Python, R
- Data Visualization: Looker, Tableau, PowerBI, Streamlit
- Sales & Marketing Platforms: Salesforce, ZOHO CRM, Google Analytics, Google Tag Manager
- Data Management: BigQuery, Snowflake, PostgreSQL, ETL pipelines
- Stakeholder Management: Sales & Operation, Product, Finance, Data Science, Data Engineering
Timeline
Analyst, Commercial Analytics
KAYAK
12.2024 - Current
Product Analytics Manager
Rezio, KKday Group
01.2021 - 06.2023
Strategic Project Analyst
Deloitte
12.2019 - 01.2021
Sales & Operation Analyst
FreakOut Holdings
10.2016 - 12.2019
Master of Science - Management Sciences And Quantitative Methods
University of California, Davis
Bachelor of Arts - Economics
National Taiwan University