Zach Paquette
Haverhill
Summary
Dedicated SaaS marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in MS Office, Adobe Creative Suite, and certified in both the Google Marketing Suite, and in Programmatic Recruitment Advertising by Appcast, one of the world's leaders in the recruitment ad space. Proficient in A/B testing, Paid Ad marketing using platforms such as Indeed, linkedIn, ZipRecruiter, Facebook and X. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
C-4 Analytics
12.2024 - Current
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Managed multiple different types of marketing campaigns, including SEO/SEM, Paid Search, Display, Remarketing, and Email, as well as others.
- Collaborated with clients to facilitate creation of custom creative elements for websites, email campaigns, landing pages, and SEM campaigns.
- Earned certificates in all Google Marketing programs, including Search and Display, Shopping, Analytics, and Video.
- Ran several client meetings a week to discuss deliverables, collaborate on strategies and action items, and facilitated constructive conversations regarding digital marketing best practices.
Premium Account Manager - Digital Marketing
Appcast, Inc.
01.2022 - 06.2024
- Successfully managed 20+ accounts and hundreds of thousands dollars in monthly spend, ranging from financial, warehousing, healthcare and various other verticals
- Obtained certification in Programmatic Recruitment Advertisement through a rigorous in-house program
- Utilized A/B Testing and SEO methods to tweak client job titles, job descriptions, and general ads to drive maximum growth potential
- Managed both traditional online recruitment marketing (Indeed, LinkedIn, ZipRecruiter, etc.), but also in the social media space (Facebook, TikTok, Instagram, X, etc) and in person (Billboards, flyers, etc)
- Worked with Sales and AE's to drive successful growth and retention of clients within my portfolio, adding on additional books of business as client needs grew
- Worked closely with clients via weekly, bi-weekly, or monthly calls and QBRs, utilizing PowerPoint and advanced account analytics to ensure accurate data was being presented to the clients
- Brought clients from the signing of their contracts all the way through go-live and beyond, working closely with Sales, Implementation and Engineering teams, as well as Appcast's Advertisement Operations teams to ensure all fundamental aspects of the client accounts were optimally configured prior to launch
- Worked closely with local and remote team members to support their initiatives and ensure that their clients were supported when needed
- Managed client spend, logistics, and contract details in Salesforce
- Drove complex problem solving of client feed issues, giving a understanding of feed scraping software
401(k) Specialist
Fidelity Investments
05.2021 - 10.2021
- Followed all company policies and procedures to deliver quality work
- Attended training programs to deepen professional skillset
- Applied advanced skills in communication to generate increased client trust
- Promoted new financial planning programs to amplify sales
- Listened and responded to between 50-80 client requests per day, analyzing financials, and advising clients on their financial options
- Maintained current understanding of financial market conditions, compliance standards and best practices
Collections Assistant
Liberty Utilities
01.2019 - 11.2020
- Worked in a high traffic call center environment handling manual and automatically dialed outbound calls
- Used scripted conversation prompts to convey current account information and obtain payments
- Delivered exceptional customer service on collection calls and maintained calm and professional demeanor
- Set up drafts and processed immediate payments after conducting thorough research and analysis of account
- Notified co-signers of delinquent accounts to assist in collecting payments
- Listened to customers and negotiated solutions that met creditor and debtor needs
- Worked with customer to create debt repayment plan based on current financial condition
- Maintained high volume of calls and met demands of busy and productive group
Store Associate
Tractor Supply Company
06.2015 - 12.2019
- Approached browsing customers to initiate conversations to determine buying preferences
- Coordinated restocking of sales floor with current merchandise and accurate signage for current promotions
- Tracked down hard-to-find merchandise at diverse locations
- Offered each customer top-notch, personal service to boost sales and customer satisfaction
- Spoke to customers in native language to increase loyalty and establish relationships
- Used POS system to process sales, returns, online orders and gift card activations
- Answered questions about store policies and addressed customer concerns
- Balanced and organized cash register by handling cash, counting change and storing coupons
- Employed strategic tactics such as cross-selling and upselling to drive sales
- Logged reports, expenses, receipts and sales documents into digital database
Maintenance Representative
Hannaford Supermarket
03.2013 - 04.2015
- Used problem-solving skills to alleviate issues efficiently with minimal supervision
- Reduced opportunities for theft and trespassers by securing entrances and exits
- Maintained restroom functionality by repairing leaking faucets, clogged toilets and other equipment
- Quickly responded to internal service calls regarding malfunctioning equipment and completed repairs
- Properly handled, transported and disposed of recycled materials
- Sanitized restrooms using such chemicals as ammonia to reduce spread of germs
- Used various equipment to remove snow and sprinkled rock salt on walkways to prevent falls
- Completed daily, weekly and monthly checklists on building equipment to maintain records of scheduled maintenance procedures
Education
Graphic And Digital Design
Middlesex Community College
Bedford, MAHigh School -
Lowell Catholic High School
Lowell, MA05.2015
Skills
- A/B Testing
- Conflict resolution
- Computer Proficiency
- MS Office
- Adobe Suite
- Analytical Skills
- Cross Network Communication
- Digital Brand Advertisement
- SaaS
- SEO & SEM Skills
- Programmatic Advertising
- Paid Media Advertising
- Certified in Digital Marketing by Google
Certification
Google Marketing Suite
Timeline
Digital Marketing Specialist
C-4 Analytics
12.2024 - Current
Premium Account Manager - Digital Marketing
Appcast, Inc.
01.2022 - 06.2024
401(k) Specialist
Fidelity Investments
05.2021 - 10.2021
Collections Assistant
Liberty Utilities
01.2019 - 11.2020
Store Associate
Tractor Supply Company
06.2015 - 12.2019
Maintenance Representative
Hannaford Supermarket
03.2013 - 04.2015
High School -
Lowell Catholic High School
Graphic And Digital Design
Middlesex Community College
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