Google Tag Manager
Zakaria Smini
Digital Marketing Manager
Riyadh,Saudi Arabia
Summary
A University of Wales UK Graduate, a Polyglot Media Buyer, and a Marketing Lover with more than 10 Years of expertise in Paid ads Marketing, Media Buying and Planning, Sales & Digital Marketing. Recognized consistently for performance excellence and contributions to the strong online presence provided to highly ranked organizations & government Ministries in the MENA Region.
Overview
4
4
Languages
4
4
Certificates
7
7
years of post-secondary education
10
10
years of professional experience
Work History
Digital Marketing Manager
Ajlan & Bros Holding Group Abilitii
Riyadh, Saudi Arabia
10.2021 - Current
- Play critical role on Marketing Leadership Team, reporting directly to Chairman and Marketing Director.
- Drive audience growth, acquisition, retention, awareness and affinity for brand, commerce opportunities, product launches, tentpole events, Influencers initiatives, content, app downloads and usage through social and digital marketing across owned and 3rd party media outlets.
- Own and implement robust organic social and performance marketing vision and strategy while managing well-structured, high performing team
- Lead & Partner with theHeads of Paid Media in Asia, Africa and Middle East on budget planning and execution across SEM and Paid Social.
- Lead social and digital marketing efforts across offline/online, paid social, SEM, programmatic, mobile/app, video/content, emerging platforms, to create an engaging customer journey & marketing automation.
- Evaluated monthly performance statistics and used data to inform future strategies.
Digital Marketing Consultant
Direct Influence Company - DIC
Riyadh , Saudi Arabia
10.2021 - Current
- Plan and execute priority projects together with sales, Media Buying, Marketing teams.
- Conduct periodic competitive analysis and monitor markets trends, market mapping, and market prioritization; develop and implement customer segmentation.
- Lead digital marketing campaigns and initiatives that drive sales effectiveness.
- Create channels to effectively communicate relevant information to key stakeholders within the organization.
- Handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
- Responsible for the execution, maintenance and business outcomes for digital marketing campaigns, programs and initiatives for multiple products or business lines or for more significant programs.
- Responsible for creating strategic recommendations and identifying opportunities to improve customer experiences to include developing sophisticated audience targeting, optimized customer engagement.
Media Buying & Planning Manager
Direct Influence Company - DIC
Riyadh, Saudi Arabia
10.2020 - 10.2021
- End-to-end coordination of digital campaigns, including gathering key promotion dates, collecting assets, overseeing trafficking, confirming launch dates, and conducting QA
- Build, execute, and manage paid advertising campaigns across platforms such as Facebook Ads, Twitter Ads, and LinkedIn Ads platforms, etc ...
- Present campaign results to the CEO and to clients, providing necessary context and analysis to derive actionable insights from paid social media efforts and recommendations for improvement
- Creates proposals across different media platforms adhering to all rate cards
- Proactively managing projects, focusing on accuracy and on-time delivery
- Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are executed and optimized in line with brand plans.
Digital Marketing Officer
Smaat Co
Riyadh, Saudi Arabia
07.2017 - 10.2020
- Responsible for day-to-day management of paid digital marketing campaigns, including SEM, display, and paid social (prospecting and retargeting) campaigns
- Lead communication and partnership with external agency on campaign strategy, management, and optimization
- Continuously monitor channel performance and budget pacing to identify when fast adjustments/optimizations are required
- Build, execute, and manage paid advertising campaigns across Platforms such as Facebook Ads, Twitter Ads, and LinkedIn Ads platforms etc ...
- Build, execute, and manage paid advertising campaigns across Platforms such as Facebook Ads, Twitter Ads, and LinkedIn Ads platforms etc ...
- Management of paid media account operations for 15+ clients.
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies.
- Prepare weekly paid media performance reports and recommendations to deliver to clients.
- Deliver paid media campaign optimizations analyses and provide recommendations for next steps from the data.
- Drive A/B testing strategy across all channels, including SEM, creative and keyword testing, expansion and optimization across all channels
Agency Account Strategist, Agency Sales
Google Marketing Solutions - Intelcia ETO
Casablanca, Morocco
08.2016 - 07.2017
- Deliver against business and product growth goals
- Own a portfolio of performance agencies and customers and maintain a healthy and predictable pipeline by thoroughly understanding growth drivers, identifying opportunities for growth, managing risks and building multi-quarter plans for achievement
- Drive customer growth by delivering an outstanding customer experience and achieving customer business and marketing objectives, co-create strategies with customers and agencies to promote opportunities
- Pitch and provide strategic recommendations to help performance customers and agencies to get the best investment return; solve partner business challenges using critical thinking and teamwork to produce industry-leading media plans
- Implement creative ways to improve our agency relationships, tailor and pitch performance-enhancing suggestions, and promote other Google products
Agency Development Manager - MENA Region
Google Marketing Solutions - Intelcia ETO
Dublin, Ireland
07.2015 - 08.2016
- Collaborate and consult with agencies with the goal of extending relationships, increasing our customer and agency base and optimizing their advertising investment.
- Deliver consistently against strategic goals on new and existing business, while prioritizing and delivering an excellent business experience to Google's managed agency partners.
- Build compelling, data-driven long term agency plans leveraging market insights and research.
- Synchronize agency plans with our agency pod and internal cross-functional teams to further develop our agencies.
- Be an ongoing trusted thought partner for executive C/B-level down to specific account teams, including Media Planners and Buyers on strategic initiatives and agency-level planning.
- Analyze data trends and customer performance, develop solid strategic business plans and prepare and conduct strategic pitches and business presentations.
Digital Sales Executive
Eden Springs (UK) Limited
Liverpool, England
12.2013 - 09.2015
- Prospecting, lead generation, and development of new accounts
- Secure meetings with high-level decision-makers and influencers
- Engaging in a consultative model to understand and capitalize on clients needs
- Work closely with VP of Sales on presentations and pitches
- Build a strategic plan for the client that focuses on customer understanding, relationship building, and driving revenue
- Collaborate with internal teams to create effective marketing solutions and drive results for clients
- Effectively manage, support and continually update Salesforce with all appointments, pitches, and spending.
Assistant Sales Manager | Social Media & Community
Hollister Co.
Liverpool, England
03.2012 - 12.2013
- Effectively develop and manage content for social media communities
- Directly engage with consumers on channels like Facebook, Twitter, Instagram, Snapchat, Linkedin, etc.
- Lead the charge for client accounts with content curation, distribution and engagement
- Social Listening for trending content, conversations, topics, events and news
- Real time Monitoring of social channels for: growth and engagement through strategic engagement and activation
- Evaluate execution during and after campaign launches and improve engagement
Education
BA Honours Degree - Business Administration, Management And Marketing
University of Wales Trinity Saint David
Wales, United Kingdom 09.2008 - 06.2013
Associate of Arts - Business Administration And Management
Brickfield Asia University College
Kuala Lumpur, Malaysia 09.2006 - 06.2008
Skills
Marketing Strategies
SEM strategy development
Performance Marketing
Multilingual in French, English, Spanish and Arabic
Lead Generation Strategies
Paid Ads Marketing
Influencers' Marketing
Media Planning and Buying
Reporting & Analysis
Accomplishments
- Managed all the Digital Media campaigns, Worldwide Online presence and reports Analysis of G20 Saudi Arabia Summit Event. The G20 is one of the biggest events in the world and an international forum for the governments and central bank governors from 19 countries and the European Union.
- Supervised the Digital Marketing Campaigns of the biggest Hajj Hackathon in the world in 2019 that took place in Riyadh, KSA
- Digital campaigns' execution and Management of social Media Accounts for more than 10 government ministries throughout the MENA region.
Certification
Facebook Blueprint Certified Media Buying & Planning Professional
Software
Google Analytics
Salesforce
SAP
Asana
Monday
Google Marketing Platform
JIRA
Hubspot
MailChimp
Hootsuite
Timeline
Digital Marketing Manager
Ajlan & Bros Holding Group Abilitii
10.2021 - Current
Digital Marketing Consultant
Direct Influence Company - DIC
10.2021 - Current
Media Buying & Planning Manager
Direct Influence Company - DIC
10.2020 - 10.2021
Social Media Marketing: Strategy and Optimization
05-2020
Digital Marketing Agency | Social Media Marketing Business Certification
03-2020
Digital Marketing Officer
Smaat Co
07.2017 - 10.2020
Facebook Blueprint Certified Media Buying & Planning Professional
01-2017
Agency Account Strategist, Agency Sales
Google Marketing Solutions - Intelcia ETO
08.2016 - 07.2017
Google Ads Certification (Display, Search & Analytics)
06-2016
Agency Development Manager - MENA Region
Google Marketing Solutions - Intelcia ETO
07.2015 - 08.2016
Digital Sales Executive
Eden Springs (UK) Limited
12.2013 - 09.2015
Assistant Sales Manager | Social Media & Community
Hollister Co.
03.2012 - 12.2013
BA Honours Degree - Business Administration, Management And Marketing
University of Wales Trinity Saint David
09.2008 - 06.2013
Associate of Arts - Business Administration And Management
Brickfield Asia University College
09.2006 - 06.2008