ZINEB DZIRI MERHRAOUI
Casablanca
Summary
Digital marketing professional with a proven track record of success in content writing and social media management. As a content writer, I strategically craft web content, blogs and newsletters to increase organic traffic and engagement through SEO optimization. As a social media manager, I develop strategies, produce engaging campaigns and analyze performance. Additional skills include paid media, web development, and analytics reporting. I hold a Master's in Digital Marketing and certifications in related fields. Seeking to contribute my dual expertise in content and social media to the growth of a forward-thinking organization.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Blueprint
Remote
- Managed social media presence on Snapchat for a football-focused team.
- Managed social media accounts associated with the YouTube channel.
- Maintained a consistent upload schedule in order to keep viewers engaged.
- Coordinated sponsorships and partnerships with brands and companies.
- Attended meetings with writers to discuss upcoming episodes and storylines.
- Worked closely with post-production teams to make sure all elements were present when editing began.
- Scheduled posts on a daily basis across all social media channels.
- Brainstormed ideas for new video concepts and stories.
French Content Writer
Odscanner | Sambafoot
Remote
- Produce regular, high-quality content related to Brazilian football, including news, match previews, analysis, and opinion pieces.
- Generated ideas for new content topics based on customer feedback and market research data.
- Researched industry trends and topics to create relevant, informative content.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Managed content calendars, ensuring timely publication of articles and posts.
English Content Writer
Thesporster
Remote
- Expertise in boxing content creation including analysis, predictions and strategies
- Used targeted keywords to optimize web pages for maximum visibility.
- Proofread all written material prior to publication for grammar, punctuation and spelling errors.
- Researched industry trends and topics to create relevant, informative content.
- Updated existing content regularly to ensure accuracy of information presented online.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
Digital Marketing Manager
Sporteo.ma
MA
01.2021 - 01.2022
- Launched and managed an e-commerce website with expertise in web development, design, and interface design
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Negotiated contracts with vendors such as web designers, copywriters and photographers.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Collaborated with internal teams such as IT department for technical support when needed.
Community Manager
City Club
Casablanca
08.2019 - 04.2020
- Successfully increased the spend of the assigned account base by 3% in just one week, resulting in an impressive revenue boost of 42,000 MAD
- Researched new trends in the digital space and adapted accordingly.
- Monitored online conversations and provided constructive feedback.
- Created content for social media platforms to engage the community.
- Maintained relationships with influencers in the industry.
Content Writer
kros-resto.com
France
08.2019 - 03.2020
- Spearheaded the development of timely, relevant content, catering to diverse audiences and their specific needs
- Used targeted keywords to optimize web pages for maximum visibility.
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
Social Media Marketing Manager
Play Academy
Casablanca
01.2019 - 08.2019
- Successfully grew four social media communities, including Play Academy, Robots and More, Loop for Science, and Fll Maroc, achieving a remarkable 40% higher engagement growth than the average.
- Provided creative ideas for content creation and optimization of social media channels.
- Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner.
- Coordinated with designers or videographers when needed for visuals or videos.
- Maintained a positive online presence by responding promptly to customer inquiries and complaints.
Education
Master's Degree - Digital Marketing and E-business
ENCG SETTAT
Settat, Morocco01.2021
Bachelor's Degree - Marketing & Communication
Adalia Business School
Casablanca, Alsace01.2018
BTS - Sales Management
Lycee qualifiant AL khansaa
Casablanca, Morocco01.2016
Skills
- Community Engagement
- Market Research
- Photo Editing
- Content Strategy
- Facebook, Instagram
- Tiktok,Youtube, Snapchat
- Content Creation
- Social Media Copywriting
Languages
Arabic
First Language
English
Advanced (C1)
C1
French
Advanced (C1)
C1
German
Beginner
A1
Timeline
Digital Marketing Manager
Sporteo.ma
01.2021 - 01.2022
Community Manager
City Club
08.2019 - 04.2020
Content Writer
kros-resto.com
08.2019 - 03.2020
Social Media Marketing Manager
Play Academy
01.2019 - 08.2019
Social Media Manager
Blueprint
French Content Writer
Odscanner | Sambafoot
English Content Writer
Thesporster
Master's Degree - Digital Marketing and E-business
ENCG SETTAT
Bachelor's Degree - Marketing & Communication
Adalia Business School
BTS - Sales Management
Lycee qualifiant AL khansaa
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