Zineb Maher
CASABLANCA
Summary
Dynamic Regional Credit Manager with extensive experience at CIH Bank, excelling in performance management and credit decision-making. Proven track record in enhancing customer experience and driving commercial success through effective team leadership and strategic communication. Skilled in risk awareness and delivering impactful management reports to senior leadership.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Regional Credit Manager – Performance Management
CIH Bank
06.2025 - Current
- Managing credit performance across three regions in line with the bank’s strategic and commercial orientations
- Analyzing, structuring and deciding on financing files, in compliance with regulatory requirements and sound risk management principles
- Direct management of a team of nine staff members, with a strong focus on rigor, quality and accountability
- Supporting branch networks to ensure proper understanding and deployment of financing products and schemes
- Contributing to the alignment between commercial objectives, compliance requirements and customer experience
- Preparing management reports and communicating decision summaries to senior management
Branch Manager
CIH Bank
12.2022 - 06.2025
- Managing overall branch performance and implementing the bank’s commercial strategy at local level
- Leading and motivating commercial teams with a focus on performance and service quality
- Deploying local commercial communication initiatives, including Open Days and client events
- Translating banking offers into clear and accessible messages for customers
- Coordinating with central marketing teams on communication materials and targeted campaigns
- Monitoring commercial performance and reporting to management
Key Account Manager
CIH BANK
11.2018 - 12.2022
- Managing and developing a portfolio of strategic clients
- Monitoring commercial performance and achievement of objectives
- Contributing to client communication and loyalty initiatives
- Enhancing customer experience across commercial interactions
End-of-Studies Internship – Marketing & Data
CIH Bank
02.2018 - 07.2018
- Contributing to data marketing projects and campaign performance analysis
- Supporting internal communication and event-based initiatives
- Assisting in the organization of institutional and commercial events
Education
Master of Science - Entrepreneurship And Project Management
07-2018
Bachelor of Science - Economics And Management
07-2016
Skills
- Commercial and institutional communication
- Banking marketing and customer experience
- Performance management and reporting
- Credit decision-making and risk awareness
Certification
- Google Digital Marketing Certificate – Google
- Data Analytics Essentials – IBM / Coursera
- AI Marketing and Generative AI for Business
- Diploma in Marketing Management – Alison (CPD Certified)
Key Projects
- Institutional event communication for an international bid project (FIFA World Cup 2018 / Imagine 2026), developed in collaboration with directors and awarded
- Banking event communication through Open Days, client events, and Meet the Lead (2019)
- Research and innovation in Banking and Artificial Intelligence, including scientific publications and academic communications
Languages
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Timeline
Regional Credit Manager – Performance Management - CIH Bank
06.2025 - Current
Branch Manager - CIH Bank
12.2022 - 06.2025
Key Account Manager - CIH BANK
11.2018 - 12.2022
End-of-Studies Internship – Marketing & Data - CIH Bank
02.2018 - 07.2018
Mohammed V University - Master of Science, Entrepreneurship And Project Management
Hassan II University - Bachelor of Science, Economics And Management