EMILY NEGARD
Easthampton
Summary
Marketing & Recruitment Leader | Enrollment Growth | University Partnerships & Program Positioning
Overview
19
19
years of professional experience
Work History
VICE PRESIDENT OF PRODUCT MARKETING, CEA CAPA
CEA CAPA & CIS Abroad (ACQUIRED JULY 2025) 2012 -
07.2025 - 04.2026
- Launched the product marketing function during organizational integration, defining scope, roles, and cross-functional alignment
- Collaborated across departments to relaunch FYE Abroad custom programs, refining core positioning and updating web and marketing materials to drive growth
- Streamlined housing positioning on web to enhance clarity and support revenue growth
- Developed sales sheets highlighting program differentiators for integrated sales team
VICE PRESIDENT OF MARKETING
CIS Abroad
06.2023 - 07.2025
- Account owner for a top sending institution, UMass Amherst, increasing enrollment 221% from 2022–2025 through custom program development, on-campus recruitment, weekly advising, and cross-campus partnership building
- Strengthened recruitment for 300+ university partners through account-based marketing, utilizing segmented campaigns, co-branded materials, and advisor resources, achieving a 9.2/10 satisfaction score
- Led 10+ website and UX improvements, including program/course finder and modern excursions layout, enhancing US partner satisfaction and driving increased traffic and student lead form conversions
- Developed marketing team members to execute new content strategy and blog process, resulting in 47% YoY growth in blog views and increased social media engagement
ASSISTANT VP PARTNER COMMUNICATIONS
CIS Abroad
12.2021 - 06.2023
- Secured multiple industry awards, enhancing brand visibility and recognition
- Collaborated with Marketing & Communications team to create and refine print materials and website content, including webinars, blog posts, and featured content
- Designed and populated annual reports for US and international partners, highlighting key metrics to showcase CIS Abroad’s value
INTERIM VP UNIVERSITY RELATIONS & MARKETING
CIS Abroad
04.2021 - 12.2021
- Led both functions during dual parental leave coverage, rebuilt teams, hired new talent, and redesigned systems and processes post-pandemic.
CORPORATE RECRUITER
Cartamundi North America
East Longmeadow
09.2020 - 11.2020
- Recruited for manufacturing positions by updating job listings, screening candidates, establishing credibility with hiring managers, and managing offer stages to ensure timely placements
- Presented recruitment data analysis to management, identifying trends that informed process improvements
DIRECTOR OF PARTNER COMMUNICATIONS
CIS Abroad
06.2018 - 08.2020
- Supervised and coached all regional directors on the University Relations Team, with 14% enrollment growth in 2018 and 19% enrollment growth in 2019
- Developed and executed B2B communications plan for 300+ institutions using segmented lists in Pardot CRM and Mailchimp to enhance partner engagement
- Coordinated logistics, content schedule, and activities for multi-day partner workshops and company trainings, boosting participant satisfaction and engagement
- Generated reports in Salesforce to inform and optimize company recruitment strategy based on data insights
SOUTH REGIONAL DIRECTOR & COMMUNICATIONS MANAGER
CIS Abroad
08.2016 - 06.2018
- Restructured territories, interviewed, and on-boarded 8 new recruiters in 6 months
- Managed a South team that consistently exceeded lead goals and grew student enrollment 74% from 2016 to 2018
- Surveyed team and developed monthly meeting agenda to update employees on new programs, competition, and strategic goals
- Restructured territories, interviewed, and on-boarded 8 new recruiters in 6 months
UNIVERSITY RELATIONS REGIONAL DIRECTOR - SOUTH
CIS Abroad
05.2015 - 08.2016
- Attended local, state, and national conferences, fairs, and state meetings to network, present conference sessions, exhibit, and meet with existing and potential partners
- Managed a team of 4 recruiters in the South that consistently exceeded lead, visit, and student enrollment goals
- Coordinated workshops and info sessions with international offices and faculty to enhance student outreach and engagement
SOUTHEAST UNIVERSITY RELATIONS REPRESENTATIVE
CIS Abroad
07.2012 - 05.2015
- Built relationships with US institutions in the Southeast through attending study abroad fairs, engaging alumni ambassadors, presenting sessions, meeting with advisors, faculty members, and career services
- 400% increase in custom program students and a 24% increase in total enrollment from 2014 to 2015
- Facilitated pre-departure events for faculty members leading programs
PROGRAM FACILITATOR & LOGISTICS COORDINATOR
World Learning Programs
Brattleboro
05.2012 - 07.2012
- Organized housing assignments for 11 overlapping programs with 400 students
- Created the logistics plan for classroom and van assignments for all 11 programs
MARKETING ASSISTANT
SIT Study Abroad
Brattleboro
09.2011 - 05.2012
- Researched and edited material on study abroad alumni for the website and blog
- Developed presentations to illustrate results of marketing research
- Analyzed competitor print and web marketing materials
STORE MANAGER
Abercrombie & Fitch
Manchester
11.2010 - 08.2011
- Recruited and trained participants in the Manager in Training program
- Interviewed, trained, and evaluated performance of a staff of 45 associates
ASSISTANT MANAGER
Gilly Hicks
Farmington
11.2008 - 10.2010
- Nominated as a Diversity Champion by management team for encouraging a diverse and inclusive working environment
- Collaborated with a team of 4 managers to run all aspects of the business including human resources, stockroom operations, and visual merchandising
- Subsidiary of A&F
LANGUAGE & CULTURE ASSISTANT TEACHER
Antonio Gutierrez Mata Elementary School
Malaga
09.2007 - 05.2008
- Planned lessons and taught English and other academic disciplines in English
- Coordinated bilingual, interdisciplinary projects across academic disciplines
- Designed and implemented after school cultural activities for students and families
Education
M.A. - International Education
SIT Graduate Institute
Brattleboro, VT01-2013
B.S. - Business Administration: Marketing
University of Connecticut
Storrs, CT01-2006
Skills
- Marketing & Recruitment
- Partnership Development
- Program Positioning
- PR & Comms Strategy
- Data Analysis & Strategic Planning
- Salesforce/Mailchimp
- Hubspot Email & Reporting
- MS Office & Google Suite
- Remote Team Management
- CRM tools
- Email marketing
Training
- How to be an Ally During this Time: a racial justice primer
- The Art of Marketing Faculty Led Programs
- LGBTQ Ally Training
- Never a Bystander: applications for today from Holocaust survivor, Irene Butter
Presentations
- Emotional Intelligence
- Coaching, Motivation, and Recognition
- The Road to Partnership: A Model for Deep Curriculum Integration
- Y’all Means All: Marketing Study Abroad to the Next Generation
Timeline
VICE PRESIDENT OF PRODUCT MARKETING, CEA CAPA
CEA CAPA & CIS Abroad (ACQUIRED JULY 2025) 2012 -
07.2025 - 04.2026
VICE PRESIDENT OF MARKETING
CIS Abroad
06.2023 - 07.2025
ASSISTANT VP PARTNER COMMUNICATIONS
CIS Abroad
12.2021 - 06.2023
INTERIM VP UNIVERSITY RELATIONS & MARKETING
CIS Abroad
04.2021 - 12.2021
CORPORATE RECRUITER
Cartamundi North America
09.2020 - 11.2020
DIRECTOR OF PARTNER COMMUNICATIONS
CIS Abroad
06.2018 - 08.2020
SOUTH REGIONAL DIRECTOR & COMMUNICATIONS MANAGER
CIS Abroad
08.2016 - 06.2018
UNIVERSITY RELATIONS REGIONAL DIRECTOR - SOUTH
CIS Abroad
05.2015 - 08.2016
SOUTHEAST UNIVERSITY RELATIONS REPRESENTATIVE
CIS Abroad
07.2012 - 05.2015
PROGRAM FACILITATOR & LOGISTICS COORDINATOR
World Learning Programs
05.2012 - 07.2012
MARKETING ASSISTANT
SIT Study Abroad
09.2011 - 05.2012
STORE MANAGER
Abercrombie & Fitch
11.2010 - 08.2011
ASSISTANT MANAGER
Gilly Hicks
11.2008 - 10.2010
LANGUAGE & CULTURE ASSISTANT TEACHER
Antonio Gutierrez Mata Elementary School
09.2007 - 05.2008
M.A. - International Education
SIT Graduate Institute
B.S. - Business Administration: Marketing
University of Connecticut